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The World of Science Communication & DIGITAL Media

Some would say that all science communication is digitally mediated today, even when it doesn’t seem to be. A lecture at a festival becomes a digital product as the audience shares what they learn, the event organizers promoted and engage audiences through digital environments, and the films from these events are often clipped as short videos for social media. However, the really exciting consideration is that being present on digital allows us to take control of the channels of communication. We can be the media now, we don’t need to rely on traditional media to reach out. Here are some readings which speak to that story…

  • Bowman, S; Willis, C. (2003). We Media: How Audiences are Shaping the Future of News and Information. Reston: The Media Center at the American Press Institute. http://hypergene.net/wemedia/download/we_media.pdf

  • Burns, T. W., O'Connor, D. J. and Stocklmayer, S. M. (2003). Science Communication: A Contemporary. Public Understanding of Science 12; 183

  • Gauntlett, G. (2011) Making is connecting, The social meaning of creativity, from DIY and knitting to YouTube and Web 2.0. Cambridge Polity Press

  • Miah, A. (2016) The A to Z of Social Media for Academia, Times Higher Education, Available online: https://www.timeshighereducation.com/a-z-social-media

  • Zylinska, J. (2005) The Ethics of Cultural Studies, London, Continuum.