The World of Science Communication & Future Media

This module explores how science is communicated through digital environments and why thinking digital is central to any science communications strategy. You will explore the ecosystem of digital science communication, the trajectory of the changing media landscape within the field, whilst nurturing your skills and practical expertise towards becoming an innovator and early adopter of new environments. This module covers the shift in science communication away from traditional media formats towards social media, the growth of mobile and wearable technologies, connected devices, immersive media and the Internet of Things. 

Lectures and seminars may cover:

  • History, Politics and Future of Science Communication
  • Science Communication Models: from deficit to democracy to immersion and back again
  • The Changing Industries of Science Communication
  • The Digital Sharing Society and Open Science
  • Global Issues in Science Communication
  • Science Communication Praxis

Recommended Reading

  • Bowman, S; Willis, C. (2003). We Media: How Audiences are Shaping the Future of News and Information. Reston: The Media Center at the American Press Institute. http://hypergene.net/wemedia/download/we_media.pdf
  • T. W. Burns, D. J. O'Connor and S. M. Stocklmayer (2003). Science Communication: A Contemporary. Public Understanding of Science 12; 183
  • Gauntlett, G. (2011) Making is connecting, The social meaning of creativity, from DIY and knitting to YouTube and Web 2.0. Cambridge Polity Press
  • Miah, A. (2016) The A to Z of Social Media for Academia, Times Higher Education, Available online: https://www.timeshighereducation.com/a-z-social-media
  • Peters, Hans Peter, Dominique Brossard, Suzanne de Cheveigné, Sharon Dunwoody, Monika Kallfass, Steve Miller, and Shoji Tsuchida. (2008). “Science Communication. Interactions with the Mass Media.” Science (New York, N.Y.) 321 (5886): 204–5. doi:10.1126/science.1157780.
  • Zylinska, J. (2005) The Ethics of Cultural Studies, London, Continuum.